Lautman Maska Neill & Company
Visual Identity System
Role: Senior Designer & Brand Manager
Overview
Lautman Maska Neill & Company partners with nonprofit organizations to strengthen donor engagement through strategy, creative, and integrated marketing. As the agency evolved, its visual identity no longer reflected the sophistication of its work or the breadth of its expertise.
Challenge
The existing identity relied on a single logo and a limited set of supporting visual elements, making it difficult to create a cohesive brand experience across the organization. The opportunity was to create a distinctive graphic system that reflected Lautman's collaborative approach and brought greater consistency across the brand.
Solution
I developed a scalable visual identity system built around a modernized logo, expanded color palette, signature graphic, and contemporary typography. The result is a cohesive, recognizable brand that adapts seamlessly across print, digital, and presentation design.
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Built to Flex.
Designed to Work Together.
A cohesive visual system designed to stay recognizable wherever the brand shows up.